Amazon的领导力原则
无论你是一线的员工，还是一个大型团队的经理，你都是Amazon的领导者。以下是我们每位Amazon人都努力遵循的原则：
Amazon Leadership Principles
Whether you are an individual contributor or a manager of a large team, you are an Amazon leader. These are our leadership principles and every Amazonian is guided by these principles.
客户第一
领导者总是以客户为出发点，积极而有活力地工作，以赢得和保持客户的信任。虽然领导者们也很关注竞争对手，但他们对客户更痴迷。
Customer Obsession
Leaders start with the customer and work backwards. They work vigorously to earn and keep customer trust. Although leaders pay attention to competitors, they obsess over customers.
主人翁意识
领导者都是公司的拥有者。他们着眼长远，不为眼前而牺牲公司的长期利益。他们总能站在比自己团队更高的角度，代表整个公司做出决策和行动，并且从不会说“这事儿不归我管”。
Ownership
Leaders are owners. They think long term and don’t sacrifice long-term value for short-term results. They act on behalf of the entire company, beyond just their own team. They never say “that’s not my job”.
创新并保持简单
领导者都应要求自己的团队持续在创新上思考和实现，并保持简单有效。他们有足够的眼界，能从任何地方发现新点子，并且不会因为”这不是我们自己想出来的“而弃之不用。当我们打算做一件别人都没做过的事时，我们已经做好了长期可能被人误解的准备。
Invent and Simplify
Leaders expect and require innovation and invention from their teams and always find ways to simplify. They are externally aware, look for new ideas from everywhere, and are not limited by “not invented here”. As we do new things, we accept that we may be misunderstood for long periods of time.
坚持正确的做事
领导者能够坚持正确的做事。他们应当有很好的商业判断和直觉。
Are Right, A Lot
Leaders are right a lot. They have strong business judgment and good instincts.
招聘并培养最优秀的人
每次招聘或提拔下属，领导者都应该对他们的绩效有更高的要求。他们能发现，并为团队招募到最出类拔萃的人才。同时，要发掘潜在的领导者人才，并非常专注的培养他们。
Hire and Develop the Best
Leaders raise the performance bar with every hire and promotion. They recognize exceptional talent, and willingly move them throughout the organization. Leaders develop leaders and take seriously their role in coaching others.
坚持高标准
领导者要有近乎严苛的高标准，即使在很多人看来这个标准已经有些变态的高了。同时，也要持续的提高标准的门槛，使得团队能够在产品、服务和流程上有高质量的产出。领导者能及时弥补遇到的缺陷和问题，不会让它们出现在产出中。
Insist on the Highest Standards
Leaders have relentlessly high standards – many people may think these standards are unreasonably high. Leaders are continually raising the bar and drive their teams to deliver high quality products, services and processes. Leaders ensure that defects do not get sent down the line and that problems are fixed so they stay fixed.
富有全局观
局限自己的思维，就像一个人只会说一些自我应验的预言一样。领导者应大胆地描绘愿景，并确保传达到位，以激励团队给出更好的结果。同时，也要独立思考，并想方设法服务于客户。
Think Big
Thinking small is a self-fulfilling prophecy. Leaders create and communicate a bold direction that inspires results. They think differently and look around corners for ways to serve customers.
积极行动
速度决定一切。很多判断和行动，即使后来发现做错了，也都是可以回溯撤销的，并且事前并不需要大量的调研。同时，我们也鼓励承担有预期的风险(不鼓励盲目的尝试)。
Bias for Action
Speed matters in business. Many decisions and actions are reversible and do not need extensive study. We value calculated risk taking.
节俭
如果一个事不能给客户带来好处，这个钱我们尽量不花。节俭让我们富余出更多的资源，自给自足，并能激发我们产生更丰富的想法，发挥更好的创意。在招聘名额、预算和固定开支方面，我们控制的非常谨慎。
Frugality
We try not to spend money on things that don’t matter to customers. Frugality breeds resourcefulness, self-sufficiency and invention. There are no extra points for headcount, budget size or fixed expense.
直言不讳地自我批评
领导者不应因为自己或团队看起来不错就止步不前。即使有时显得尴尬，他们工作时心中也总是带着问题。在评估自己和团队时，寻找自己离最好还有多远。
Vocally Self Critical
Leaders do not believe their or their team’s body odor smells of perfume. Leaders come forward with problems or information, even when doing so is awkward or embarrassing. Leaders benchmark themselves and their teams against the best.
赢得他人的信任
领导者应发自内心的保持开放、虚心的倾听，并总是愿意找出并改进自己目前最大的不足之处。
Earn Trust of Others
Leaders are sincerely open-minded, genuinely listen, and are willing to examine their strongest convictions with humility.
深入细节
领导者应可以在各个层级工作，保持对细节的关注并时常检查。没有什么事是他完全不清楚的。
Dive Deep
Leaders operate at all levels, stay connected to the details and audit frequently. No task is beneath them.
可依赖，保持怀疑并承担责任
领导者遇到自己不赞成的方案，即使有些面子上不舒服或者有时很耗费精力，依然有义务做出挑战。他们对待错误应当保持坚定和公平，不因面子而妥协。一旦做出决策，他们愿意承担全部责任。
Have Backbone; Disagree and Commit
Leaders are obligated to respectfully challenge decisions when they disagree, even when doing so is uncomfortable or exhausting. Leaders have conviction and are tenacious. They do not compromise for the sake of social cohesion. Once a decision is determined, they commit wholly.
交付结果
领导者关注所负责事情的关键输入，并按时保证质量的交付结果。即使有挫折，他们也能应对自如并且永不自满。
Deliver Results
Leaders focus on the key inputs for their business and deliver them with the right quality and in a timely fashion. Despite setbacks, they rise to the occasion and never settle.